We live in an age where practically everything is digital -- from banking to shopping for groceries; the digital world offers a world of convenience to users. It is terrific for customers as well as businesses, but admittedly, it translates into intense pressure to deliver extraordinary experiences. Why? Because since so many companies, no matter the industry, are online, it is understandable that customers seek unique experiences. As a result, there is an extraordinary focus on web development and the technologies that enable it.

And in this pursuit of high-quality web experiences that companies seek to deliver, they are faced with a critical choice: The framework. Given the popularity of the entire phenomenon, of course the market is brimming with options. So, how do you pick the one that works for your business' requirements from an ocean of choices? It is a tough task, but one that is eased because some options have a continued edge over others - Case in point, AngularJS. This robust JavaScript framework, designed and developed by Google, typically is on the top of the list for most businesses owing to a variety of reasons, such as MVC architecture, Google's support, and more.

Listed below are a handful of the other reasons that make AngularJS a compelling choice for any web development endeavor.

1. MVC architecture: Anyone in the developing technology world will tell you why MVC architecture is so popular. It enhances the app's architecture, delivers a potent boost to agility, and doesn't take a toll on the app's stability. And guess what AngularJS has? Yep, MVC architecture. It organizes UI, logic, and processes into individual modules, thus facilitating effortless development of dynamic web apps.

2. Two-way data binding: Another advantage offered by AngularJs is that it makes use of two-way data binding. What does that mean? Well, it says that any tweaks and adjustments that one may make to the UI, it reflects in the app objects. It holds the other way around as well. And when AngularJS runs into user actions, module changes, browser events on the page, it automatically makes changes to the relevant patterns. And did we mention with this framework, developers don't have to stockpile links to DOM elements and manipulate them at once? You have to describe the result with model state terms without using low-level constructions.

3. Community: Since AngularJS is a Google offering, it goes without saying that the community for this framework is extensive, brimming with experts with extensive experience. It may also help to know that the AngularJS support community also includes people from the core development team.

While the choice of framework is eventually subjective, it gets decided based on a variety of factors that are bound to vary from organization to organization. And yet, there is a strong case to be made for opting for Angular app development services, as demonstrated by the discussion above. In this regard, it may also help to know that a massive number of global organizations, such as YouTube and LinkedIn, turn to AngularJS for developing a wide variety of quality web apps.