eCommerce is the buzzword of the industry with millions of businesses selling their products and services online. The competition is fierce and according to Kissmetrics, an eCommerce site with revenue of $100,000 per day can lose $2.5 million in sales yearly if the page load time of the site increases by 1 second.

Choosing the most appropriate eCommerce application for your website has become a difficult task as many options like WooCommerce, OpenCart, Prestashop, and many others are now available. However, a significant number of store owners still prefer to work with Magento as it is a robust and highly scalable application, which enables them to stick to the existing application while their business grows.

It is also vital for eCommerce store owners that their website is has a seamless functioning as the speed and performance of the store a direct impact on the SEO rankings, user

Let’s have a look at how you can speed up your Magento store and have decreased cart abandonment:

1) Grow with Magento
It is of pivotal importance that you upgrade your store to the latest Magento version, as and when it is available. Magento notifies its users when any critical update is ready for use. The upgraded version of Magento will have security patches, bug fixes, and performance improvements for your store. Upgrade to the Magento store involves a bit of technical understanding, and you may need some help from a company offering Magento development services if you are not familiar with its admin panel.

2) Use Compressed Images
The product images are the basis of your eCommerce store, and more than half of your website has images Thus, optimizing the product images is of utmost importance as it impacts the loading time of your eCommerce store pages. There are multiple photo editing tools, which you can use to compress the images before uploading them to your website. However, if you want to optimize the pictures that are already present on the store, there are various extensions like GTMetrix’s GTspeed for image optimization and CSS/JS concatenation.

3) Consolidate CDN
Thinking… what does a CDN (Content Delivery Network) do with Magento store? It helps in decreasing the page load times by serving the product description, CSS and other elements of the website from multiple locations worldwide. Integrating the Content Delivery Network is one of the most straightforward and hassle-free ways to speed up your Magento store as it accelerates the site content delivery to the shoppers.

4) Cash in Caching
Caching is a simple option for improving the speed of your eCommerce store.. Magento comes with an inbuilt module for caching and allows you to install the third party modules as well. Many enterprises have achieved significant improvements through the Varnish + Memcache + NGINX caching mechanism.

To conclude, the rise in the number of online stores is making eCommerce store owners optimize each element of their website to stay ahead of the competition. Adopt these tips and tricks to ensure that your Magento store development is up-to-date and agile. Good Luck!